The second edition of the Saudi International Franchise Expo 2019, held in partnership with the General Authority of Small and Medium Enterprises, will take place from Feb. 4-6 at Riyadh International Convention and Exhibition Center in the capital.
The event, which will gather decision-makers, pioneers, regional and international experts, and Saudi business entrepreneurs, will showcase the Kingdom’s prominent investment prospects.
The event, which is the first of its kind in the Saudi franchise industry, will include participants from the UAE, Kuwait, Bahrain Egypt, Jordan, Japan, Canada, the USA, US, China, Spain, Malaysia and France.
The exhibition reflects the Kingdom’s strategy to diversify the economy by attracting more investors and creating an investment climate. It is in line with Saudi Vision 2030, which aims to support non-oil sectors.
The exhibition aims at exporting Saudi brands by granting franchise rights inside and outside the Kingdom.
Ahmed Al-Rifai, director of the exhibition, said: “The Saudi International Franchise Expo is an opportunity to empower local companies and upgrade them as it offers 40 workshops on different topics, such as the concept of ‘franchise,’ how they can set up a franchise, information on Saudi laws, how to draft franchise contracts, and promotion of the brand.”
He said the General Authority of Small and Medium Enterprises aims to regulate the SMEs sector in accordance with the best international practices to increase productivity, thereby increasing its contribution to the GDP.